FOR IMMEDIATE RELEASE CONTACT: Jed Nitzberg, APR
Bigelow Advertising
678/778-6481 or
jnitzberg@bigelowadvertising.com
Doosan
Throws Down Fuel Consumption Gauntlet
Customers
get $2,000 for Doosan Fuel Duel and telling their data story
The goal:
make it clear that Doosan is the smart choice for equipment that gets the job
done – and a smart choice for customers worried about operating cost effectively.
“Lots of
manufacturers boast about their machines’ fuel efficiency. They take out ads
and produce all kinds of impressive sounding numbers. But we’re skipping the
fluff and backing up our claims with cash,” said
Neville
went on to explain: “Doosan equipment consistently delivers on its promise of
reliability. By compiling o
Among the many costs of owning and operating equipment, fuel costs have become the most immediate and largest daily out-of-pocket expense. While the total cost of ownership should be considered, in many cases that can be nebulous and savings can be difficult to quantify. Doosan believes that providing products that are fuel efficient and immediately cutting the amount of fuel used on the job are benefits that its equipment can deliver for an instant positive impact on the bottom line. “Doosan has invested years of
engineering excellence and experience in the field in the development of
engines that are more efficient and more durable, which ultimately lead to
greater productivity and reduced operating costs for customers,” said Chad
Ellis, Product and Governmental Sales Manager. “We build our machines so that
customers are saving money right now as well as in the long term.”
Building a bank of data through the fuel consumption challenge will be an excellent supplement to the extensive research and testing that Doosan already does as it develops new models and continues to improve its technology. The data from hands-on operators will add another dimension to Doosan’s ability to evaluate and address what customers are facing on job sites under varied conditions. That understanding could lead to new products and support services, or refinements to standard practices such as maintenance schedules. Doosan’s fuel challenge is slated to
run from October 1, 2008 – December 31, 2008 for new Doosan loaders and
excavators purchased during that time period. According to the program rules,
to qualify for the $2,000 award:
·
These
new machines can be compared to any comparable equipment already owned by the
customer (including older Doosan models, and all DX and DL models);
·
The
customer must currently own the comparable machine (rental or loaned
equipment is not eligible). It must be comparable in size to the Doosan machine
and be Tier III compliant.
·
The
configuration (boom and bucket, shear, hammer, etc.) and application of use
must be similar.
·
All
customer fuel data must be recorded via the Doosan Data Worksheet available for
download at www.doosanfuelduel.com. Data for fuel consumption must be gathered
over thirty (30) full operating shifts.
·
The
customer must submit all fuel data via the Doosan Fuel Consumption Guarantee
website (www.doosanfuelduel.com) or to Doosan
via fax directly to 770-831-0905
·
The
customer’s fuel consumption data will be validated and the $2,000 gift card
will be sent in six to eight weeks.
This fuel consumption challenge is
another creative, out-of-the-box service that Doosan is providing to customers.
At a time when other companies are cutting back on customer service, Doosan is
working to find new ways to reach and support existing customers and potential
customers. The company has been quickly growing its dealer network to ensure
that customers throughout
Please visit www.doosanfuelduel.com for more program details.
ABOUT DOOSAN INFRACORE AMERICA
Doosan
Infracore
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